Recent College Sports Partnership Articles
Heaven Hill's Historic Bourbon Deal with Kentucky Wildcats
Heaven Hill and the Wildcats: Inside the Boldest Bourbon-Athletics Deal in College Sports For decades, the connection between bourbon and the University of Kentucky was the kind of thing that lived in tailgate coolers and postgame toasts rather than official press releases. On September 3, 2026, t
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Posted at: 09-23-2026
Iowa Athletics and Cedar Ridge Launch 1847 Bourbon
Iowa Athletics and Cedar Ridge Distillery Launch 1847 Bourbon and Vodka — A First in Hawkeye History College sports and craft spirits have been slowly converging for years, with athletic departments recognizing that their most passionate fans are adults who want to celebrate their teams in every f
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Posted at: 08-19-2026
